ACG Concept Team
Shalini spearheads the team of ACG Concept. Her areas of experience in integrated marketing communications, stakeholder engagement, strategic planning and project management for a diverse number of industries led her to get involved in the retirement and aged care industry. Previously, she was the Head of Communications for The Federation of Investment Managers Malaysia (FIMM). Shalini was also key personnel of The Asian Banker, having provided strategic management for the centre of excellence in terms of costs and operations of The Banking Academy (The training arm of The Asian Banker).
Reeca is a capable marketing professional who conceptualises design and development, as well as highly experienced with brand management. She possesses a comprehensive background in both product and service marketing. Joining ACG Concept, she is passionate about employing innovative marketing strategies that turns an ordinary service into an extraordinary experience.
With 12 years of experience within the design and media industry, April is passionate about expressing the subtle beauty of graceful ageing through innovative graphics and convey education on aged care interactively to her audiences. Being part of the creative team, April designs marketing collaterals and is involved in the design of 3Age portal.
Teo Wei Bin
Putting his previous graphic designing experience with a leading Chinese daily and educational institution to good use, Wei Bin is now the graphic designer for ACG Concept campaigns and 3Age portal. To increase public awareness of dementia, he spearheaded a videography competition, entitled “Remember Me”.
Lai Chee Hong
A former reporter and editor for a local press, Chee Hong now serves as Writer/ Editor for ACG Concept. Noting the lack of attention given to seniors, he initiated a photography competition, themed “The Beauty of Elderly”. He is also a poem, literature, essay lover and writer, and has won several literature awards.
Having experienced at a young age the challenges of caring for the sick and elderly, Jason is passionate about investing in lives and galvanising the landscape of elderly care. Formerly from a banking background, Jason made the switch to communications to give a voice to this growing segment of the population and is currently the editor for ACG Concept’s English communications.