(Back row) Chang (seventh from left), Dr Ming-Feng (eighth from left) and Choo (fourth from left) with representatives from all three organisations during the MoU signing.
By Brenda Ch’ng
IT WAS a momentous occasion for Eco World Development Group Bhd as they move a step closer to creating a holistic living environment within its development.
Also known as Life@EcoWorld, the group aims to introduce “ageing in place”, a concept which meets the needs and lifestyle aspirations for homeowners at every stage of their lives.
To mark this occasion, two memoranda of understanding (MoUs) were signed between EcoWorld and Aged Care Group (ACG) with Kaohsiung Medical University Hospital (KMUH) of Taiwan.
This collaboration between the three parties will see a sharing of knowledge, teaching, research and talent exchange between the two countries.
He added that EcoWorld was an expert in providing life spaces and they had experts from ACG and KMUH to help fill in the gaps, starting with one of their projects, The Parque Residences – Eco Sanctuary’s luxury high-rise.
A pilot project last year, this high-rise has a Care Hub, which offers round-the-clock nurse on-call services and a care manager to attend to any request.
Following suit was the establishment of Co-Wellness in Eco Sanctuary Mall, which offers a wider community health and wellness support.
Other unique “ageing in place” trademarks at Eco Sanctuary include houses with accessibility features with built-in bathroom handrails, non-slip tiles and even-level floors.
There is also a complimentary shuttle service offered within the township, individualised concierge and hospitality services like housekeeping and meal deliveries as well as personalised health and wellness services like medical escort and physiotherapy.
To make all this possible, ACG helps create the holistic living while KMUH shares its expertise and knowledge on what can be done or improved.
“We are thrilled to have KMUH visiting us and working with us on creating an integrated health and wellness lifestyle and we look forward towards a long-term relationship of our teams learning from one another,” he said.
Also there was ACG managing director Datuk Frank Choo who said options for aged care in the country are quite limited at the moment and is glad this partnership is happening.
“This marks the beginning of a very meaningful relationship which will bring a good exchange of knowledge from KMUH to have better facilities to cater to the mental and emotional needs for all ages,” Choo said.
He added that there would be over four million people aged 65 years old and above in Malaysia by 2040 and there was a pressing need to start building facilities to cater to this age group.
“Instead of segregating, we should integrate them into the community and this is exactly what EcoWorld is doing now,” he said.
“Malaysia is the second country in South-East Asia after Vietnam to collaborate with the Kaohsiung Group, which has been around for more than 60 years and specialises in healthcare and long-term care.
“We are delighted with this collaboration between ACG and Eco World and look forward to a beneficial partnership which involves an exchange of knowledge between the two countries,” said KMUH superintendent managing director Dr Ming-Feng Hou.
Shah Alam: Eco World Development Group Berhad (EcoWorld) and Aged Care Group (ACG) signed two separate Memorandum of Understanding (MOU) with Kaohsiung Medical University Hospital (KMUH) of Taiwan that will see KMUH sharing knowledge and experience in health & wellness service. The collaboration includes teaching, research, talent cultivation and talent exchange between both countries.
As Malaysia prepares itself to be an ageing nation where more than 10% of its population will be 60 years and older by 2020, thought has to be given to grapple with the problems and challenges that will arise. Most common and high on the list is deteriorating health, special care and lack of proper shelter.
(From left) Dato’ Frank Choo, Dato’ Chang Khim Wah, Dr. Ming-Feng Hou, Dr Yan-Xu, Chen, Dr Cheng-Yu Long signs MOUs
Recognising these challenges, EcoWorld worked closely with ACG to create a holistic living environment encompassing an integrated health & wellness concept focussing on “health & wellness” in its Eco Sanctuary township. The Eco Sanctuary Care Hub was established in September last year with services provided by ACG.
This is also in line with the Group’s focus to bring their Signature Townships up another level to drive further value creation. Under the aegis of a new programme named “Life@EcoWorld”, various new elements have been introduced to heighten the desirability and liveability of every EcoWorld development. This includes the creation of digitally enabled communities using 4th industrial revolution solutions as well as the introduction of Integrated Wellness & Care components that meet the needs and lifestyle aspirations of our customers at every stage of their lives.
The Life@EcoWorld pilot project kicked off in The Parque Residences – Eco Sanctuary’s luxury high rise where the Care Hub offers 24/7 nurse-on-call services as well as a care manager to attend to any care services requests.
The establishment of Co-Wellness in Eco Sanctuary Mall also followed suit in December 2018 to offer the wider community health & wellness supports which are similar to what Care Hub offers.
The idea for this stemmed from the term ageing-in-place – defined as the ability to live in one’s own home and community safely, independently, and comfortably, regardless of age, income, or ability level.
Catering to people of all walks of life, The Parque Residences at Eco Sanctuary also offers unique “ageing-in-place” features that include:
A Care Hub with 24/7 nurse station and monthly doctor consultation
A home providing accessibility with furnished features at easily reachable heights
Furnished with friendly design and safety support like bathroom with handrails, even-level floor and non-slip tiles
Complimentary shuttle services within the township, including a shopping mall which comes with a wellness theme
Individualised concierge and hospitality services like housekeeping and meals delivery
Personalised health and wellness services like medical escort, physiotherapy, blood pressure and sugar level monitoring
Services provided are based on the Circles of 5 Enriched Living Programme which comprises five key components – Physical, Mental, Emotional, Social and Financial. Residents can engage in the many recreational activities that surround the five components which also acts as a platform for the community to gather and socialise.
Apart from Care Hub at Eco Sanctuary, another initiative by the Group is the Life Space at Sanctuary Mall, Eco Sanctuary. Life Space is a platform created to accelerate community building efforts in the township with activities organised for the elderly and the community as a whole as a means of promoting a holistic lifestyle.
The MOUs with KMUH is another milestone for EcoWorld and ACG, reaffirming the companies’ commitment to create awareness on aged care and raising the standards of health & wellness in communities.
EcoWorld will be able to leverage on KMUH’s expertise in the health & wellness perspective whilst ACG will gain knowledge in its caregiving part. KMUH’s expertise ranges from health & wellness related training to instilling health & wellness awareness amongst the community to even providing medical related advice to those in need.
President & CEO of EcoWorld Dato’ Chang Khim Wah said: “We are always raising the bar when it comes to creating value in our developments and the setting up of a Care Hub in Parque Residences was a first for an EcoWorld development. As we kickstart the Life@EcoWorld programme, we are thrilled to be able to collaborate with KMUH to raise the bar further in offering a more comprehensive health & wellness service in a holistic environment like Eco Sanctuary.”
Dato’ Frank Choo, Managing Director of ACG said: “It has been a vision realised for ACG to be able to integrate the concept of “medical & health” in a multi-generational community like Eco Sanctuary where the elderly can enjoy healthcare services without leaving their homes, their children or their living environment.
Dr Ming-Feng Hou, MD, Superintendent of KMUH said: “We are delighted with this collaboration between ACG and EcoWorld and look forward to a beneficial partnership of exchange of knowledge between two countries.”
Malaysia is the second southeast Asian country after Vietnam to collaborate with the Kaohsiung Group. Its state-of-the-art medical system is being used in three hospitals and one medical university in Taiwan. They are Kaohsiung Medical University Chung-Ho Memorial Hospital, Kaohsiung Municipal Ta-Tung Hospital, Kaohsiung Municipal Siaogang Hospital and Kaohsiung Medical University.
A 15-strong medical team from Taiwan consisting of senior medical experts are currently on tour in Malaysia. They are led by Superintendent of Kaohsiung Medical University Hospital Dr. Ming-Feng Hou and Superintendent of Kaohsiung Municipal Ta-Tung Hospital Dr Yan-Xu, Chen.
About Eco World Development Group Berhad (EcoWorld Malaysia)
EcoWorld Malaysia is a public listed Malaysian company involved mainly in property development. The Group is led by some of the most well-known and respected players in the property industry.
It has secured approximately 8,126.4 acres of land bank with a total gross development value (GDV) of RM87.5 billion. Currently, EcoWorld Malaysia has a presence in the Klang Valley, Iskandar Malaysia and Penang with 20 projects in total comprising a product range that includes affordable, upgrader and luxury homes, integrated high-rise developments and green business parks.
Through Eco World International Berhad (EcoWorld International), the brand has also extended its reach to the United Kingdom and Australia.
EcoWorld Malaysia is honoured to be one of the Top 10 Developers at The Edge Malaysia Property Excellence Awards in 2016, 2017 & 2018 and also proud to be named ‘Best of the Best Employers – Malaysia’ in AON’s Best Employer Studies in 2016 & 2017.
About Aged Care Group
Aged Care Group is the market leader in Malaysia’s aged care industry. Our purpose is to create a sustainable aged care ecosystem, offering an integrated framework of action that supports and incorporates every aspect of continuum care – ranging from skilled healthcare professionals and equipment suppliers, to financial services.
Adapting a multi-disciplinary approach, we engage various sectors and multiple stakeholders to draw effective ways in measuring the functionality of the elderly population.
As advocates of aged care, we promote action that will affect and drive the growth of the aged care industry and communicate knowledge of current trends on the Malaysian ageing landscape.
The ACP Conversationalist is an initiative to call Malaysians to have a voice beyond incapacitation. ACG Concept is organising “Advance Care Planning: Conversations about your future self on Care Management & Finance” on Saturday 17th November 2018, from 8.15am to 1.15pm, at EcoWorld International.
The aim of this event is to create awareness about ACP and how to have conversations that matter. The programme will highlight the necessity of ACP and how it will support individuals at any age or stage of health in understanding and sharing their personal values, life goals, and preferences regarding their future. ACP looks into areas such as medical & healthcare, finance, lifestyle and family as well as the importance of planning for their future care now.
The event showcases a line- up of experts in their field such as Datin Jacqueline WM Wong, Honorary Secretary & Executive Committee Alzheimer’s Disease Foundation Malaysia (ADFM), Mr. Azhar Hew Abdullah, Deputy CEO of Rockwills Trustee Berhad, Mr Bryan Zeng, CEO of FA Advisory, followed by Linnet Lee, CEO of Financial Planning Association Malaysia(FPAM) and ACG Care Sdn Bhd’s Nurse Manager, Paramjit Kaur, to facilitate commentaries on areas of Health & Care Management as well as Financial & Estate Planning.
The unexpected and what-ifs can happen at any stage of life. Having conversations regarding what ACP is with your loved ones, making clear what matters to you and planning ahead for it would help ease the burden and struggles of your loved ones and family when making difficult decisions on your behalf.
To all Malaysians, this ACP Conversationalist is a call to action about making informed decisions today for a better future.
A Resort-Setting Environment with Premium Lifestyle: A Cross-Sectoral Collaboration between Aged Care Group & EcoWorld
Kuala Lumpur, 25 September 2018: Aged Care Group (ACG) actively advocates and promotes premium lifestyle for the seniors and “Ageing-in-place” through continuum care. ACG today organised a visit for the media to visit CRAFT Home, and discover the vitality in immersive living. CRAFT Home is the first project built, designed with both age-friendly hardware and software components for ageing-in-place in Malaysia.
Ageing-in-place has been implemented in various developed countries globally. It is a concept where community-based facilities and resources are used and deployed to care for the seniors or those in need, so that they live and age within the comfort of their own home. Ageing-in-place enables the seniors to have access to holistic consultation on their health and wellness, and long-term care. They can also continue living in an environment they have acclimatised to, and enjoy having a close-knit family within the same community. A familiar living environment helps to instil a good sense of belonging and build positive interaction with the community.
ACG and Eco World Development Group Berhad have collaborated to build the inaugural CRAFT Home, the accommodation semi-furnished with age-friendly designs. These CRAFT Homes, which have a variety of facilities for a premium lifestyle, is located at The Parque Residences, Eco Sanctuary; a township in a serene and rejuvenating environment with beautiful landscape, 12-acre of spacious green and nature.
In terms of its planning and design, CRAFT Home also advocates and promotes ‘Multi-Generational Living’ as it is built in an environment conducive for various age groups. One of the greatest advantages of CRAFT Home is on early planning; it allows the seniors to make their very own decision relating to the desired lifestyle and ageing matters. Early planning allows a change for the better; from satisfying the “needs” to an ‘option” to move, for the seniors and their family to improve the quality of life and live more happily.
Inevitably, these facilities or hardware components enable the residents to live in an environment similar to a 5-star hotel, whilst CRAFT Lifestyle Services are exclusive and personalised services managed by ACG. This is for the families, and particularly the seniors to enjoy comprehensive care and services, including on health and wellness. This includes a care hub with 24/7 nurse station and monthly doctor consultation, which provides an integrated wellness and care ecosystem for the seniors and their family, and they need not go to multiple locations for the required care services. With medical consultation and services provided by a professional healthcare team within the community, this is important and provides convenience to the seniors.
The conventional hospital admission for treatments applies mainly for physiological health purpose; whilst rehabilitation requires not just medical and nursing care, family’s companionship and concern is vital too. Ageing-in-place enables the seniors to receive more thorough and personalised care that aid in the recovery process. This also enhances the communication between the seniors and their family. Within an environment where the seniors are able to constantly feel the warmth of their own family, they can enjoy better mental and emotional health. This will also generate savings on valuable resources on areas including medical, human and financial over a long-term. This conforms to the ACG’s DNA for healthy ageing; that is to provide our seniors the Circles of 5 which ensure they receive care from a holistic aspect, including on physical, mental, emotional, social and financial.
These Circles of 5 complement the ageing-in-place and premium lifestyle concepts promoted by ACG, of which the seniors can age within the comfort of their own home. Living in the community of Eco Sanctuary, this premium lifestyle is supported by services provided by a professional care and wellness team. Interaction and community living are imperative to enhance the quality of senior living, therefore various activities that are good for their physical and mental health will be organised within the neighbourhood. In addition to health, wellness and care services, as well as the provision of age-friendly accommodation, CRAFT Lifestyle Services also provide a variety of customised services, including concierge & hospitality services such as catering & meal delivery, housekeeping & home repairs and celebrations planning; as well as finance and legal services like financial planning for aged care, CareTRUST™ for long-term care and will writing. Apart from enhancing the quality of life, these software components aim to cultivate the spirits of self-help, decision making ability and community support amongst the seniors. This will help our seniors to plan their own daily life more effectively, so that they will live happier and more meaningfully.
This premium lifestyle begins from living in CRAFT Home, the age-friendly accommodation equipped with the necessary hardware and software components for ageing-in-place, and surrounded by a premium and resort-setting environment.
Book an appointment with our CRAFT Consultant and let’s discover the premium of vitality in immersive living.
Kuala Lumpur, 22nd March 2018: In a joint initiative to enhance best practices and standards for the aged care industry in Malaysia, Aged Care Group (ACG) and RTI International signed a Memorandum of Understanding on Thursday, 22nd March 2018, officialising the collaboration.
In light of the recent Private Aged Healthcare Facilities and Services Bill passed on 29th November 2017, the collaboration will see RTI International drawing from its 60 years of global experience to provide strategic and technical input on better standards in aged care practices.
RTI is a global independent, research and advisory institute dedicated to improving the human condition and turning knowledge into practice with more than 5,000 staff working in over 80 countries worldwide. RTI has technical domain expertise in more than 250 scientific, economic, technical, and professional disciplines. RTI Malaysia focuses in two practice areas – Innovation Ecosystems and Healthcare Delivery.
Alongside RTI International, ACG will be the private sector collaborator in the endeavour to elevate Malaysia’s aged care industry to international standards.
Spearheading the collaboration’s activities are Shafenaz Farouk – Managing Director of RTI Malaysia, Dr. Chua Hong Teck – Senior Advisor at RTI Malaysia, and Professor Zhanlian Feng – senior research analyst in RTI International’s Aging, Disability, and Long-Term Care programme, together with ACG’s Chief Executive Officer, Dr. Carol Yip.
In view of the collaboration’s objectives, the respective parties are looking forward to working with business stakeholders, regulators, ministries and other international bodies to develop new standards in aged care for the benefit of all Malaysians.
KUALA LUMPUR: Market bulls are expected to continue their charge, with the rising US inflation rate just a “tiny bear” that does not pose a big risk to the global markets as yet. Amidst all these, there are investment opportunities available, said speakers at the inaugural Eastspring Public Symposium 2018 titled “Crouching Bears, Charging Bulls” in Kuala Lumpur last Saturday.
Robert Rountree, global strategist at Eastspring Investment (Singapore) Ltd kicked off the forum with his session “Crouching Bears, Charging Bulls: Market Drivers in 2018”, saying that the rising US inflation rate does not pose a big risk yet because commodity prices remain relatively low and the US job market, while in full employment, might not see a strong rise in consumer spending and inflation moving forward.
“Many of these jobs created are for aged 65-years-old and above. The salary for these jobs are low and the people of this age group do not spend a lot. It’s [inflation risk] just a ‘tiny bear’.”
He said the global economy continues to expand while company earnings are on the rise.
“This is supported by ample market liquidity as central banks globally are still injecting money into the market, even though they are raising rates and tightening monetary policies,” he said.
Rountree pointed out that market mispricing presents investment opportunities for investors to bargain hunt. These opportunities exist within the Asian ex-Japan equity market.
Within the region, he said the infrastructure, healthcare and consumer goods sector are undervalued at the moment.
He also added that the China A-shares and Hong Kong H-shares are relatively cheap while the US and European equities are overpriced.
Ooi Boon Peng, chief investment officer of Eastspring Investments (Singapore) Ltd in charge of fixed income, in his session “Rising yields, rising income: 2018 fixed income outlook” also said that US inflation is expected to remain benign as wage growth is unlikely to see a sharp rise.
He said the majority of jobs created for the older age group is comparable to the situation in Japan, where it has an unemployment rate of below 2.5% and a wage growth of less than 0.5%.
In addition, Ooi said that the more widespread adoption of internet and technology and the emergence of new ones (such as blockchain, artificial intelligence and robotics) are other factors that cause the US inflation rate to remain low.
At the same time, Ooi said capital expenditure and consumer sentiments in many countries are on the rise, which shows that the global economy continues to recover.
He said opportunities for fixed income remain in the emerging markets (EM), where markets are volatile but provide good yields. “We are tactically overweight on Latin America, generally positive on Brazil’s local bonds. In Asia, we have been bullish on Indonesia and India’s fixed income performance. India is our main overweight due to the reforms that the country is currently undertaking.”
He added that India’s government has taken a lot of steps to become a more formal economy. These steps include demonetisation to curb black money, introducing the goods and services tax and financial inclusion programmes.
Chen Fan Fai, Eastspring Investment Bhd chief investment officer for retail and institutional business took the stage for the third session, titled “Diversification benefits of absolute return strategies”. He said investors who want to reduce volatility in their overall investment portfolio could allocate part of their money in absolute return funds.
Chen said these funds utilised different investment strategies and derivative products to reduce volatility in achieving targeted returns. These funds are also less correlated with market indexes as compared to most of the existing unit trust funds in the market.
“More than half of all unit trust funds have a correlation with the market of greater than 75%, whereas half of all absolute return strategies [funds] have a correlation with the market of less than 25%. It provides investors with diversification.”
Chen said while there are not many absolute return funds locally, he expected to see more being offered in the market if there is investor demand.
During the panel discussion where one of the topics was whether local investors have enough choices available in unit trust investments as compared to others in the region, Wong Weiyi, general manager of Fundsupermart Malaysia, said there are over 400 unit trust funds available in Malaysia.
“In comparison, Singapore has about 1,200 products while Hong Kong has about 1,800,” he said.
However, Wong said the local fixed deposit rates ranged from 3% to 4%, which is much higher than those in Singapore of about 1%. The higher rates would make fixed deposits a relatively ideal place for investors to park some of their money, while placing the rest of their money into existing unit trust funds in the market.
He said this is unlike Singapore, where investors would need a wider variety of unit trust funds to structure their investment portfolios to chase for higher returns. “As such, 400 over products should be able to cater to local demand. Nevertheless, there will be more products coming into the market in the future.”
On planning for retirement, Carol Yip, CEO of Aged-Care Group Sdn Bhd, said investors who are planning to stay in an aged care home should be disciplined in taking profits and set aside some cash for the future.
She said the amount of money one needed for an aged care home for five years is about RM250,000 at the current market price. Taking into account the effect of inflation, it could go up to RM500,000. “If you were to stay in a hotel-style aged-care facility, it’s easily a million. Set aside money for that. You need cash,” she said.
This article first appeared in The Edge Financial Daily on 12 March 2018.
PHOTO by Shahrin Yahya: (From left) BFM business radio station producer and presenter Melisa Idris moderating in the inaugural Eastspring Public Symposium discussion involving Yip, Ooi, Rountree, Wong and Chen in Kuala Lumpur.
Aged Care Group (ACG) achieved a new milestone with ACH Group – Australia’s leading aged care organisation – to provide innovative care for diverse markets and healthy ageing.
In conjunction with the collaboration, the ACG team had an opportunity to tour some of their aged care facilities. In an interview regarding their experience, members of the visiting team shared aspects of ACH Group’s care delivery that were adaptable in Malaysia and unique to them individually.
Branding Aged Care Articulately – Reeca Lim
For Reeca Lim, ACG’s marketing professional who conceptualises design and development, the tour was a chance to study the success model of care in a developed country, how it articulates their delivery of care and the distinctive approaches in cultivating aged care branding and prominence, as well as its impact on people.
The brand isn’t just about the building, it is about the continuous endeavours in developing and improving a comprehensive innovation framework (from software to hardware) and ensuring the message is effectively relayed to the public. This garners their stakeholders’ involvement to create changes that add value to the ecosystem.
“What stood out was how aged care is expressed and communicated to people. There is a dedication to the philosophy of healthy ageing and that care comes first, which is deeply internalised within the organisation from the grass roots to top management.
That philosophy; conveyed via service design and product innovation that is supported with evidence-based research is the pillar to success.”
Care Is About People – Paramjit & Tze Lin
Malaysia’s approach in healthcare has typically revolved around being illness-centric, but there is a paradigm shift of living better and not just longer. Nurse Manager, Paramjit Kaur stated that the approach in aged care has to focus on restoration, rehabilitation and supports healthy aging.
According to her, the best practices revolve around a person’s right to make choices for themselves. While healthcare providers give support by providing the necessary services, there must also be an emphasise on the care recipients’ participation to put effort into being healthy.
“At ACH, residents are encouraged to view ageing as a journey, not a destination. This cultivates a mindset to be healthier and as independent as possible which is reflective in their involvement in social activities etc.
Additionally, the homes didn’t seem institutionalised. There are signs of the personal touch everywhere in the way the rooms were done up. No two rooms are the same and there is a homely atmosphere all around. The residents are well dressed and groomed, and had varying meal times to suit their needs.
This practice emphasises the care recipient’s restoration, not institutionalising them.”
Registered nurse and care administrator, Tze Lin echoed her agreement with this sentiment, stating that parties who are interested in the aged care business need to perceive the elderly as unique individuals with their own goals in life – not as statistics – and then provide the conditions that will allow them to maintain their dignity.
“Is important to embed such a culture in your team and organisation as it will be reflected in the service provided and the care that people receive. For example, developers need to be mindful when designing the space and layout of a facility centre. If you’re building a facility for dementia patients, space needs to be taken into consideration as dementia patients value space.”
She also stated that inter-professional learning – between medical and non-medical disciplines – need to be cultivated to ensure there is a continuity or integration of care. This would also lead to aged care offerings that are disruptive to the norm, spurring innovative solutions that improves the quality of care for the elderly.
Adapting Operational Practices & Culture Specific Care – Derrick Chan
Quality standards are fundamental in the provision of service. Having shadowed and observed the day-to-day operations in a residential aged care facility, Derrick Chan – who conducts Research & Development in aged care affairs – stated that some of ACH’s standard operating procedures could be adapted in local practices.
This includes activity planning, meal preparation, care provision, health and safety, equipment usage, front and back office management, staff planning and so on.
“The similarity in what ACH practices and what we want to achieve overlaps in terms of the services, procedures and the administration required to ease a care recipient’s transition from the home to an aged care facility. For example, the utilisation of financial planners and downsizing consultants.”
Another aspect of ACH’s endeavours that struck a chord with Derrick was the provision of care to diverse cultures and how talents are developed to ensure sustainable human resource.
“There were programmes created as part of the good practice in aged care. For example, ACH Group has cultural-specific programmes that engages groups of participants from varied cultures to promote diversity in aged care, such as the Cambodian and Muslim community programmes. I believe this is relevant to Malaysia’s cultural experiences.
There are also tailored programmes designed to equip staff and volunteers from across the organisation with skills and specialised knowledge to carry out their duties. ACH Group has a Dementia learning programme which trains providers to enable people living with dementia to live a good life.
Moving forward in Malaysia, a dementia specialist advisory service can be setup as there is a lack of expertise and services in this area.”
Melinda U: Conviction In Care, Not Convenience
Given the similarities of the care delivery models and practices, General Manager of Managedcare Sdn Bhd, Melinda U shared her interest in understanding how ACH Group has come to refined their model over the course of their 65-year experience.
“Similar to Managedcare has done, ACH Group has made partnerships with universities for initiatives such as their ViTA project. I wanted to know in detail what did these partnerships entail, what is the business model and what were each party’s role in it. I also wanted to know the operational details of running an aged care facility on a day-to-day basis, what went well and what pitfalls to avoid. So when we operate our own facility, we’ll know how to do it right.”
She further stated that the basis for any operational designs and their subsequent modifications comes down to embodying the concept of person-centred care.
“For example, ACH assists people to retain their previous lifestyle and take steps – such as providing transport – to achieve it. They don’t turn life upside down just because its more convenient. Operations flow according to the care receiver’s rhythm.
There are challenges for organisations and businesses to balance operational and cost efficiency, but it can be done while maintaining sustainability. So for us it’s important that no matter how we balance these factors, we must stay true to what we believe in and keep our priority in line with our beliefs.”
In conclusion, we can look forward to the outcomes of this partnership as the synergy between the ACG and ACH Group’s care model and practices will open Malaysians to new possibilities of quality care.